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When you go to the grocery store it seems that the BBQ aisle is over run by rubs and seasonings. Some with a sauce base and others with a very overpowering salt and dried ingredients that takes away the true flavor of the meat instead of enhancing the flavor. This signature rub is a perfect, subtle balance to INTENSIFY and bring out the flavors in the steak. Don't be shy when adding your seasoning ... This is not a time to count calories or skimp and save. The sugar component of the seasoning caramelizes and locks in the delicious natural juices of the steaks during the cooking process.

** Prices subject to change**

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